The Toronto Psychologist Jordan Peterson certainly is a youtube/social media phenomena. And it may not be the standard 20 minutes of fame. His latest book 12 Rules for Life: An Antidote to Chaos is a huge bestseller (maybe the NY Times will get around to reviewing it some day).
Here the Catholic Bishop Robert Barron – himself a bit of a social media phenomena – has a really excellent discussion of Peterson and the book.
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