Media coverage of this year’s elections

If you’re a normal person, you probably figure that the big issues in the pending elections on Tuesday are things like Iraq, the war on terrorism, the economy, stuff like that.

But you’d be wrong – at least according to what the major media outlets emphasize. The really, really important issue for America is ….  Mark Foley! Based on the number of stories about Foley, he’s as important as Iraq and the war on terrorism.

USA Today published a short article yesterday on a media study – Heavy Coverage at midterm favors Democrats, study says USATODAY.com

An analysis by the Center for Media and Public Affairs of midterm election stories aired on the ABC, CBS and NBC evening newscasts Sept. 5-Oct. 22 found that 2006’s coverage has been almost five times as heavy as in the 2002 midterm elections: 167 stories, compared with 35 four years ago.

The study found that three out of four evaluations of Democratic candidates’ chances of winning — such as sound bites — were positive, compared with one out of eight for Republicans. Coverage has been dominated by two major themes: the effects of the Foley scandal, and the impact the Bush presidency is having on the party’s congressional candidates.

The Foley scandal produced 59 stories alone, compared with 33 on Iraq and 31 on terrorism/national security issues. “What’s hurting Republican candidates is the media’s focus on two non-candidates: Mark Foley and George W. Bush,” says center director Robert Lichter.


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